Snack brand, Graze, has curated a new collection to dazzle your taste buds alongside hosting London-based events to prove that the snacks fit in with your activities.
The new collection consists of a Banana Bread Oat Boost for £2.75, which has been made using a new recipe with 50% less sugar.
This flapjack texture oozed with a strong banana taste that gave me the kick I needed to start my busy day.
If you wanted something more mild, you can try the Chilli and Lime Protein Nut Crunch, for £2.50, which consisted of a variety of nuts that gave more of a chilli flavour in the aftertaste.
This is great for people who do not like very spicey foods as the flavour is mild, however the cashews have more of a kick than the almonds.
In order to promote these new products, Graze held a variety of ‘Grazing Sessions’ led by fitness and wellness influencers all over London.
These included free yoga, run and picnic sessions in September and guests received complimentary goodies, including graze tote bags, caps, and snacks.
Senior Brand Manager for Graze, Melissa Sargeant said: “We want to highlight the versatility of our graze range as part of your everyday routine, these sessions will allow consumers to ‘go graze’ whether you’re doing morning yoga, an afternoon picnic with pals or an evening jog, graze can keep you fuelled and ready for anything, no matter the activity!”
The first session, Go Picnic, was held on September 13th from 11am to 1.30pm to showcase how Graze snacks are vital during lunchtime.
Located in Lincoln Inn fields, the ‘grazing session’ was led by TikTok and Instagram influencer Sophie Jones who went viral for her rejection therapy videos.
This afternoon was filled with games and snacks provided by Graze and the first 25 groups that arrived were gifted with a picnic blanket!
The next event was ‘Go Yoga’ which was held on September 15th at 8am-8.45am at the FRAME in Kings Cross.
Led by Influencer and yoga instructor Ruben DeMonte, the ‘Go Yoga’ session showed how Graze snacks have a purpose in the morning. Everyone in attendance received a yoga mat.
The final event took place on September 23rd and this was called ‘Go Run.’ Located in Wandsworth, the post-work evening run took place from 6pm to 7.30pm.
This evening involved a leisurely scenic 5K run route through Battersea Park and along the River Thames.
The runners met at The Coffee Studio to get energised with Graze snacks and the first 25 runners that arrived were gifted with a Graze tote bag that contained a running vest, cap, water bottle, and Graze snacks.
In 2008, the first flavour-packed Graze box slipped through a subscriber’s letterbox and it had the power to change snacking forever.
By 2011, Graze had become snacking innovators with over 100,000 grazers enjoying delicious snacks deliveries straight to their door.
Then in 2016, the first Graze snack landed on a supermarket shelf and now Graze is available in supermarkets nationwide.
In 2021, Graze proudly became a B Corp which reinforced their commitment to being a better business for people and the planet.
As Graze grew, their mission stayed the same: “To help you eat a that little bit healthier, live a smidge more sustainably.”
“Delicious and nutritious. Good for the planet and your wallet.”
Featured image: Graze Snacks
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