The Super Bowl, widely seen as one of the most prestigious sporting events of the year, takes place on Sunday night.
The Kansas City Chiefs, winners in 2019, face the Philadelphia Eagles at State Farm Stadium in Arizona.
For those at the Clapham Grand, an event venue which will screen the match, the culmination of the NFL (National Football League) season is one of the biggest nights in the calendar.
Lemmy Ashton, a staff member at the Grand, said: “We love live moments and and occasions that bring people together from all walks of life and what gets bigger, or better, than the largest event in the world – the Super Bowl!
“It’s one of, if not the largest sporting occasion of the year outside the World Cup or Olympic years.”
The event has grown in attendance throughout the years, and so has has the number of avid followers of the NFL in the capital, according to Ashton.
He said: “With most fans in London, we’ve grown the size of the event, and partnered with great local businesses to provide top quality additions to our offering.
“With the introduction of the London games, and the increase in fixtures held here, there’s been a real boom in fans of the NFL in London.”
Ashton thinks that the weekly recap coverage of the sport on ITV, coupled with the accessibility of the product via online streaming services such as GamePass and RedZone, means fans are now able to consume the content they want and become even more engaged with the sport.
The screening at The Grand sells out every year and Ashton believes the combination of sporting action and home entertainment delivers a sense of eccentricity.
“We see it as a coming together of people, to celebrate and enjoy some of the greatest things in life – fried chicken, beer, dancers and our epic 25ft cinema screen!,” Ashton said.
“It’s a long old night but there’s nothing quite like it.”
The Super Bowl will be shown live on Sky Sports Main Event from 10pm on Sunday, February 12.
Featured image credit: Ollie Tunmore