The campaign group claimed European investigations reveal the supermarket’s use of fast-growing chickens, who are shown to be kept in cramped conditions, grow from birth to slaughter weight in only 35 days, and are vulnerable to serious congenital diseases.
The charity demanded the supermarket sign the Better Chicken Commitment (BCC) to introduce the use of slower-growing chicken breeds and bring less painful slaughter methods.
South West Londoner spoke to Matthew Chalmers, and other volunteers to see why the protest was important and what they hope to teach shoppers.
Watch the video below to find out more:
Featured image and video credit: Florence Freeman