Olga Taylor was scouted in store.
A 62-year-old grandmother will become Twickenham’s very own Twiggy after being scouted in store for TK Maxx’s latest campaign.
Olga Taylor, a semi-retired college caterer, features in the retail giant’s spring Me. By Me. campaign.
Trendsetting Olga, the oldest member of the modelling project, broke fashion stereotypes by posing in swimwear.
Although at first she didn’t take it too seriously, Olga said that the campaign has made her realise that life can be exciting at any age.
“I would never have dreamed in a million years that this could happen,” she said.
“Always be proud of who you are and your individual style, no matter what age you are.”
Ms Taylor experienced the glamourous model lifestyle for the first time when whisked away to Cape Town, South Africa, on a ten-day shoot.
The central idea of the campaign is that people are at their most attractive when they are being their true self, so ordinary people, like Olga, were scouted in casting sessions at stores.
The campaign challenged convention by giving the models the power to improvise the shoot and choose what to wear.
TK Maxx spokesperson, Deborah Dolce, said: “We hope Me. By Me. will inspire everyone to keep an open mind, find something they love and express their own unique style.”
SWFashion blogger, Shona Wallace, said: “Olga is a great example of ageless style, which is something we all ought to embrace. I think it is a great move for TK Maxx to select Olga as the face of their brand.”
Fellow South West Londoner, 25-year-old graphic design student Pia Sarkar from Brixton, also features after her 50s-style and bright lipstick caught the eye of scouts.
Follow us @SW_Londoner