Sabrina Carpenter took over Shoreditch with an exclusive pop-up shop for fans to visit alongside her sold-out BST Hyde Park shows.
The space was decorated to match the theme of her latest Album ‘Manchild’ and featured a range of merch with plenty of Instagrammable moments, including a photo booth.
Pop-ups like this are becoming increasingly popular and are a powerful way for artists to connect with their fans and create an immersive experience, turning an album aesthetic into an experience to create limited-edition memories.
I spoke to some of Sabrina Carpenter’s fans to hear about why they visited the store and the importance of her pop-up events.
Image credit: Lauren Harte
