Picture of models wearing Tyger by the Tail jewellery

Tyger: Wandsworth-based ring company known as ‘Gen Z’ destination for jewellery is back

Tyger, a Wandsworth-based ring company, known as the Gen Z destination for jewellery, relaunched this month.

The company, also known in its longhand form as Tyger by the Tail, is known for making custom unisex artisan rings.

The company was founded in lockdown and quickly became popular with Generation Z including influencer Mia Regan and celebrity boyfriend Romeo Beckham.

Now they’re back with a long-awaited return of their custom rings along with a new collection of earrings, necklaces and bracelets in The Underground Collection.

The collection launch has allowed customers to order items for immediate shipping, compared to previously customisable pieced which took six weeks to make.

SW Londoner went to the set of their photoshoot to speak to founder Amelia Heard and CEO Celia Marment about the new direction for the growing company.

Heard said: “It’s been super successful as it’s the first ready-to-wear collection.

“The ‘Ex pieces’ are going great as they are great to wear every day for any gender.”

Watch the video below to find out more.

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