It’s been estimated that 1 in 3 Brits are axing the booze for Dry January this year, according to its founders, Alcohol Change UK.
But with one pub closing for good every day amid the cost-of-living crisis, how is the popular challenge forcing the struggling hospitality sector to innovate?
James Keegan speaks with Laura Willoughby, founder of mindful drinking organisation Club Soda, first-time Dry Jan participant Chris, and Barmy Arms manager, Karim.
Featured Image: Pixabay
Join the discussion