The Ivy’s Chelsea restaurant won gold at the Chelsea in Bloom awards ceremony on 20 May after entering the competition for the first time.
The Ivy Chelsea Garden partnered with previous Chelsea in Bloom-winning florist PHOHM to create a ‘Sloane Ranger’ floral installation which celebrates the fashion identifier synonymous with the locals of Chelsea and Sloane Square.
The iconic show celebrates its 20th anniversary this year with the theme of ‘Flowers in Fashion’.
Santino Cicciari, General Manager at The Ivy Chelsea Garden said: “Every year at The Ivy Chelsea Garden, we celebrate the RHS Chelsea Flower Show with an installation, however this year we wanted to go that step further and take part in its associated show, Chelsea in Bloom.
“We are delighted to win gold and are thrilled with the feedback the installation has received so far.
“Many passersby have interacted with the immersive elements we have included, such as the hay-bale seating, to invite the public to step into our floral world and become part of the story.”
The Ivy and PHOHM worked with stylist Moss Omey to source second-hand, original British heritage brand clothing to develop a cast of character archetypes inspired by the evolution of the Sloane Ranger.
On top of the fashion dedicated to the Sloane Ranger the display also includes the iconic green Ivy uniform.
Phoebe Mulrooney from PHOHM said: “Every outfit has been carefully considered to reflect different Sloane archetypes, from nostalgic to modern, and the flowers have been styled to echo those fashion choices.
“We hope people will connect with the familiarity of our display and feel a sense of nostalgia.
“A moment of fashion, flowers and storytelling, all wrapped up in a very Chelsea kind of nostalgia.”
In addition to the theme at Chelsea in Bloom, the installation also nods to this year’s RHS Chelsea Flower Show theme of ‘Your Space Your Story’ due to the space on The Kings Road being synonymous with Sloane Ranger fashion and lifestyle.
Alongside the ‘Ode to the Sloane Ranger’ at The Ivy Chelsea Garden, the celebration of the RHS Chelsea Flower Show has travelled nationwide across the restaurant’s branches with a fruity and floral cocktail menu crafted in partnership with Lillet.
The cocktails on offer champion floral flavours including Lavender, Hibiscus and Jasmine.
The menu pays tribute to the beauty of nature and the imaginative spirit of the multitude of entries to both Chelsea in Bloom and the RHS Chelsea Flower Show.
A beekeeper is featured in the display and pays homage to the restaurant’s newest dessert launched exclusively for the May floral celebrations; the Black Bee Honey and White Chocolate Cheesecake.
The Black Bee Honey and White Chocolate Cheesecake and cocktail list that was created in partnership with Lillet will be available at The Ivy Chelsea garden until 31 May.
Bee-friendly plants have also been chosen for the display to celebrate pollinators with planted materials being chosen wherever possible to make the installation more sustainable.
Many of the plants will be donated after the festival concludes.
The award-winning installation will feature at The Ivy Chelsea Garden until Sunday.
