With the royal wedding in full swing in Windsor, two shop keepers had contrasting experiences.
Ali Kay, a 39-year-old Londoner, is the manager of souvenir emporium Historical Windsor on Peascod Street.
Business has been booming for them today they have at least tripled their profit for their average Saturday.
Mr Kay said: “We were ready for today, it is a prince getting married and we know that 60-70% of the people visiting are American, 10% European and some British.
“The shop invested in a big shipment of memorabilia ahead of the influx of tourists.
He added: “We are happy to take the risk, not have a lunch break, and we are still busy.”
The shop opposite Mr Kay’s shop is Mr Sims sweet shop, owned by a 57-year-old Londoner Mr Suneet Soni. He experienced the opposite of Mr Kay today.
Mr Soni said: “Business has been poor today, due to the large crowds of people trying to catch a glimpse of the happy couple. A lot of people were being directed away from Peascod street to see the parade.”
Mr Soni had a stall outside the shop to attract customers inside and offered free sweets. He further said: “Some shops have intentionally hiked their prices up knowing places will be busy.”