Wimbledon pet shop celebrates major refurbishment thanks to BBC show


Creature company will feature in documentary Alex Polizzi – The Fixer.


By Rachel Barr

A Wimbledon pet shop enjoyed its grand reopening yesterday after receiving funding as part of a BBC documentary.

Creature Company pet emporium, on The Broadway, held a pop-up event on Wimbledon Piazza yesterday afternoon to celebrate its big day.

The event included pet advice, a dog parade, games, free express dog grooming treatments and goodie bags along with vouchers for discounts in store and on services.

Owner Sebastien Latour, 34, has owned the shop for the last three years along with partner Carl Houghton, 23.

“I wanted the shop to be different from chain shops on the high street, to be a destination store,” said Mr Latour.

The refit was funded by the BBC as part of the 3rd series of BBC Two’s Alex Polizzi – The Fixer which is due to be aired later in the year.

The shop will feature in an episode of the popular show where the 3rd generation hotelier helps family firms that have reached breaking point.

The shop now provides additional new services such as dog grooming and speed petting, an event similar to speed dating, along with its original services of rehoming and a pet hotel.

Creature Company also stocks a new range of products to accompany its new look.

Mr Latour has said a customer notably told him that the shop is a lot more ‘Wimbledon’ now.

“It’s been a great experience and I would not have been able to achieve this on my own,” he said.

“It was good to get frank and honest opinion on how the shop was before and how to improve.”

For more information about the shop go to or telephone 0208 2960600.

Photo courtesy of CreatureCompanyTV, with thanks.

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