Blinged up babies, a swish set of wheels and Notorious B.I.B. are just some of the stars of a first aid advert aimed at London parents.
The Red Cross launched its First Aid Rapped Up campaign today aimed at parents and carers to guide them in case of emergency after 42% of those polled revealed they wished they knew some basic first aid.
The charity has teamed up with Chris Sweeney, director of music videos for Sam Smith, Paloma Faith, Lily Allen and Jessie Ware to create first aid music videos featuring rapping toddlers and babies, alongside a free baby and child first aid app.
Joe Mulligan, British Red Cross head of first aid, said: “Children don’t come with a manual and no parent can be an expert on everything.
“We need to make it easier for all parents and carers to get the information they need. No-one wants to be in the situation where a child is hurt or unwell and you don’t know what to do.
“Every day, 58 children in the UK will attend accident and emergency units after being accidentally poisoned – which is why we are starting the campaign with poisoning first aid.
“Ultimately, the Red Cross would like every parent in the UK to feel empowered to deal with every day injuries and know how to save a life.”
BLINGING UP BABY: The video tackles how to deal with poisoning
The campaign is backed by a host of celebrities including Jools Oliver, who recently did a Red Cross first aid course at her home in Essex.
Coronation Street’s Catherine Tyldesley, Tamzin Outhwaite and Katherine Kelly are also backing the campaign.
Jools Oliver said: “Accidents always happen when you have children and, with four, I have my hands full.
“My youngest Buddy has had a few incidents choking on food due to laughing with his sisters at the dining table so we always have to watch out.
“When Petal was younger I caught her holding a bottle of bleach.
“It wasn’t open, but I had no idea if she had drunk any and made her drink milk as a precaution.
“Thanks to doing the British Red Cross baby and child first aid course I now know that is the wrong thing to do.”
The first video tackles poisoning – 58% of the parents surveyed by Red Cross wouldn’t know how to recognise or treat their child if they swallowed a harmful substance.
Burns and febrile seizures will be covered in later videos.
To download the free Red Cross baby and child first aid app and find out more, visit www.redcross.org.uk/rappedup.
Images and video courtesy of Red Cross, with thanks