Potential profits for South West London home owners during London 2012 Olympics


With millions flocking to London for the Olympics next year, home owners in South West London can cash in by renting out their properties.


By Ciaran Brett, Nick Moore and Ronan Groome

With four million people due to flock to London for the Olympics next summer, many London home owners will be looking to put their own property up for rent.

And, given that some quotations for lettings in South West London have been as high as £8,000 a week, the opportunity seems to be there for locals to cash in while they can.

Many London hotels are already running out of rooms and those that remain are selling for up to triple the normal prices.

South West London is ideally placed, given its proximity to the Olympic Park, central London attractions and the rowing centre at Eton Dorney.

BBC News reported last month that boroughs such as Kensington and Chelsea, Southwark, Westminster and Islington all had different regulations, and residents could be served with enforcements should they let out their own properties during the Games.

However, Merton, Kingston, Hammersmith and Fulham and Wandsworth have all confirmed they have no plans to regulate short-term lets.

A spokesman for Wandsworth Council said: “We’re not imposing any extra rules and regulations on our residents and they are perfectly entitled to let their property in a normal way.”

The response from Hammersmith and Fulham was similar, indicating that people in the area can do as they please with their properties.

LOCOG, the London Organising Committee for the Games, said it did not fall under their remit.


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