London beer lovers will be seeing double (pints) thanks to a brewery’s latest social media campaign which offers drinkers a free glass of the amber nectar.
Fuller’s fans simply have to snap a picture of their empty London Pride branded glass and tweet it with the hashtag #EmptyPint.
— London Pride (@London_Pride) November 5, 2014
Their glass won’t stay empty for long, as they will be direct messaged a code for a complimentary pint, or soft drink, at the bar which is redeemable in most pubs within the M25.
In the last five days the campaign has already received more than 50 enthusiastic requests including beer aficionados visiting from overseas.
— Berian Reed (@berianreed) November 6, 2014
The offer, which will run until November 16, was inspired by Fuller’s empty pint poster from their Made of London advertising campaign.
— Adam Huber (@adam_huber) November 4, 2014
Group Digital Manager John Skinner said: “Given the popularity of the empty pint posters, we saw a great opportunity to give our fans a reason to make their own iconic empty pint photo, and reward them for it.”
Picture courtesy of florianscholz, with thanks