Small Business Saturday: Shoppers urged to ‘buy local’ and give indie SW London traders a boost

Christmas shoppers are being urged to avoid retail giants and buy from independents stores today in a bid to boost high street sales.

Independent business initiative Small Business Saturday, which is in its third year, helps keep money in the local community.

According to Small Business Saturday Communication Manager, Howard Robinson, for every £1 spent at an independent business, 63p is kept in the community, while only 40p of every £1 spent at large business makes its way back to the community.

“There are 5.4 million small businesses in the UK which means you own one, or you work for one, or you know someone who does,” said Howard.

“It’s not about big businesses being bad and small businesses being good.

“It’s about a different offering supporting local economies.”

Howard explained that small businesses believe they have better knowledge of the community and offer more distinct products and services.

Businesses across southwest London offering everything from tasty pastries to legal advice will be taking part in Saturday’s event.

Wandsworth Council has published a list and map showcasing which businesses are taking part in the borough, as well as the deals they will offer.

“Small businesses are the backbone of our local economy and the heart of our community, and it’s crucial that we do all we can to give them our support,” said Wandsworth Councillor Guy Senior.

In Merton there’s a more hands-on approach with council leader, Councillor Stephen Alambritis, serving the public at several small businesses around the borough from 5am to 11pm.

“It is essential that we support our local businesses as there are numerous benefits that they provide for the borough such as enhancing the local economy as well as quality service and value,” he said.

For many of the small businesses, the work isn’t just about making money—it’s about making an impact on their community.

The atmosphere on Ritherdon Road in Balham, where Dee-Light Bakery, and several other Small Business Saturday shops are situated seems like the perfect place to take a stroll with children.

The Dee-Lightful owner designs her products around the people in the community and donates her bread to charity groups across the city.

“We like to help out in the community as much as the community enjoys us,” she said.

“Parents actually have a hard time walking by the shop with children, because children just want to come straight in.”

Dee-Light baker, Sam Barnes, used to work in central London, but prefers living and working in the southwest London community.

“I was baking these cakes and people gave me compliments, but they never got to meet me or see me,” she said.

“You want to see people eating your food and enjoying it, so the best thing is that I get to talk with people and hear what they like.”

Children often remember Sam and the cakes she bakes for them, waving to her as she walks down the street.

Small Business Saturday is designed to foster community interaction by giving independent businesses an idea to run with.

To see what Wandsworth businesses are taking part in Small Business Saturday click here.

To see when and where you can find Councillor Alambritis visit Merton Council click here.

For Small Business Saturday’s business finder, visit

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