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regional accents in audio advertising

Who gets heard: The lack of regional accents in audio advertising and beyond

Southern accents tend to dominate British media and politics, but regional accents are also seldom found in audio advertising.

With the boom of podcasting, audio advertising is a blossoming industry, reliant on utilising voices, and with the chance to reshape accent bias and stereotypes – so why aren’t they?

In this one-off podcast episode, Kathryn Schoon investigates the proliferation of traditional Received Pronunciation (RP) voices in audio advertising and beyond.

Featured image credit: Onur Kurt

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