Some of the biggest brands and retailers across the country have embraced the annual foolery this April 1, announcing a range of spoof products to trick customers.
Tesco: giant boiled egg
Tesco has revealed their new ‘Giant Boiled Egg’ for those who are looking for an alternative to chocolate this Easter.
A spokesperson for Tesco said: “What could be better than a Tesco Protein Egg Pot? How about an eggstra large, hard-boiled egg that hits all your protein goals in one! We just know customers will think it’s cracking.”
Asda: adult-sized trolley seats
Asda has unveiled new adult-sized trolly seats in an effort to tackle ‘co-shopping’ chaos after research revealed that 73% of people confessed to losing their shopping partners in the aisles.
The new design features a comfortable armchair with a cup holder for drinks, as well as a built-in phone holder so the passenger can scroll hands free.
Babybel: the ‘Choccybel’
Babybel has revealed a new ‘limited edition’ version of their famous cheese snack known as the Choccybel, which replaces the signature red wax with a chocolate truffle exterior.
The Choccybel has been in development for 18 months and was made in collaboration with multi-award winning confectionery brand Monty Bojangles.
Boots Opticians: windscreen wiper lenses
Boots Opticians has launched glasses with special lenses that’ll actively react to the unpredictable British weather – featuring windscreen wipers for the rain.
Ikea: meatball lollipop
Ikea and Chupa Chubs have collaborated on the launch of the ‘world’s first’ meatball lollipop, combining the classic savoury meatball flavour with a tangy lingonberry finish.
Terry’s Chocolate Orange: ’emergency’ phone case
Terry’s has launched a new phone case which contains an emergency piece of their famous chocolate orange – just in case.
Featured image credit: Markus Spiske via Unsplash
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