VI Therapy has been crowned a local winner of the ‘Behind the Badge’ competition– a nationwide campaign from Official Partner of the EFL, Sage, that shines a spotlight on the small businesses that serve their local communities.
The recognition is a key moment in Sage’s recently announced partnership with the EFL, which is focused on championing the small and mid-sized businesses that keep their communities thriving.
Earlier this year Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses and Official Accounting Software Partner of the EFL, called on fans across all EFL clubs to nominate businesses who make a real difference within their local communities, from barbers and cafés to plumbers and printers.
VI Therapy was chosen alongside a long list of fellow small businesses from across the country who have won match tickets and a suite of Sage products to help them thrive, as well as local marketing and promotion across Sage and EFL Club channels.
Within the small business winners, three grand prize winners have also won bespoke sponsorship packages with their local Club in each EFL Division. These businesses are Chris’s Fish & Chips (Leicester City, Sky Bet Championship), Prime Time Plumbing (Bradford City, Sky Bet League One), and Monarch Mortgages (Gillingham , Sky Bet League Two).
VI Therapy is a holistic therapy clinic based in Westbourne Park in West London. The business was born from a passion for physiotherapy and community, and the clinic understand how vital proper rehab and support are for keeping talent in the game. Today, they’re proud to be seen as part of many football teams a trusted link between grassroots football and semi-professional level.
Sharif Abdu’allah, Owner of VI Therapy, said, “Our next goal as a business is to open a dedicated football rehab and performance facility aimed at supporting our local community. Winning Sage’s competition will allow us to spend more time growing, and less time on admin tasks.”
Sally Moore, Global Head of Sponsorship at Sage, comments, “VI Therapy stood out for its unwavering support for the local football community. Behind every EFL Club is a dedicated network of small businesses working tirelessly to make a difference in their communities. Sage is proud to celebrate the businesses behind the badge who consistently support their communities and the Clubs they love.”
Emma Jones, UK Small Business Commissioner (CBE), complemented the initiative, stating “The winners of Sage’s Behind the Badge competition exemplify the vital role small businesses play in strengthening our communities. These entrepreneurs are the backbone of local economies, driving growth and creating opportunities for people in towns and cities across the country every weekend. We must continue to recognise and support their work to ensure their continued prosperity in the communities they serve.”
The small business will be celebrated during the Sage Small Business Spotlight, which runs from 24th November across all three EFL Sky Bet leagues. Find out more about the businesses behind the badge and how Sage can support you for free at: www.sage.com/en-gb/blog/heroes-of-the-efl/
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