Paloma Faith fronts PETA video campaign exposing horror of ‘origin assured’ fur – graphic image warning
A shocking video released by PETA, and narrated by Paloma Faith, reveals the appalling conditions in which animals destined to be made into fur clothing are kept.
Foxes with skinless paws forced to live beside the rotting remains of their caged companions and a mink with head wound so severe that its brain is visible are just two of the stomach-churning scenes in the video.
Emaciated animals living in cramped conditions with weeping sores also feature in the video which exposes the conditions in Denmark, Sweden, Finland and the United States, among others, which are branded as ‘Origin Assured’.
Armed with this exposé PETA is now calling on Harvey Nichols, which recently abandoned its decade-long fur-free policy in order to start selling ‘Origin Assured’ fur, to rejoin other UK department stores in banning fur.
“The ‘Origin Assured’ fur label serves no other purpose than to make people feel better about supporting one of the cruellest industries in existence”, said PETA Director Mimi Bekhechi.
“PETA is calling on Harvey Nichols to stop misleading its customers and reinstate its fur-free policy – permanently.”
The ‘Origin Assured’ label was created by the International Fur Federation following years of plummeting sales.
While the label attempts to reassure the public about the treatment of animals raised and killed for fur PETA aims to highlight their plight.
As Paloma said in the video: “All fur is the product of extreme cruelty and abuse of animals, that’s why I always choose faux fur.
“With so many extraordinary alternatives on the market, there’s just no excuse for tearing the fur off an animal’s back.”
For more information about ‘Origin Assured’ fur, visit PETAUK.org/originassured.
If you want to ask Harvey Nichols to reinstate its fur-free policy click here.
Images and video courtesy of PETA, with thanks
- 10000PETA has teamed up with luxury department store Liberty to donate unwanted fur coats to the homeless this winter. The animal charity, whose motto reads in part that ‘animals are not ours to wear’, runs a fur donation programme where items are used in anti-fur demonstrations, donated to animal shelters…
- PETA president reveals grisly plans to carve up and mount body parts to continue animal rights fight from beyond grave10000
- French Connection bans use of ‘cruel’ angora products where fur is ripped from live rabbits after PETA protest – graphic image warning10000Fashion giant French Connection has today committed to a ban on angora after receiving more than 100,000 emails from PETA supporters. Last December the animal rights organisation obtained shocking footage of rabbits used in the Chinese angora fur industry, where 90% of the world’s angora fur come from, showing workers…
- 38Made In Chelsea’s Ashley James is encouraging everyone to keep it ‘fur-free under the Christmas tree’ this winter in PETA’s latest campaign. Wearing an eye-popping green elf outfit teamed with thigh-high boots Ashley braved the cold on Carnaby Street today to urge people to ditch fur this holiday season. Ashley…