Life’s a beach if you live in Fulham this summer – literally.
On May 10 Neverland London opened the first Thameside ‘urban beach’ and its 65ft white sandy beach set within palm trees is more Fiji than Fulham.
The owner Grace Hutson has combined her experience in events and running her own street food stall to bring what she hopes to be a unique experience to south west London.
She said: “I love the street food vibe and daytime turning into night time atmosphere.
“You get a lot of these events and pop-ups in East London but not really in south west London so I wanted to bring one to Fulham -the area is crying out for something like this.
“The idea started a very long time and it’s been in process for about two years.
“The BYOB concept makes it affordable for everyone and it’s never been done before so I love the originality of it.
The alfresco drinking and dining beach club is unlicensed which means you can bring your own booze and the £5 entrance covers the corkage fee.
Richard Blake said: “Bring your own booze is such a good idea.
“Love the atmosphere, so pretty with the beach and the river.”
Ms Hutson is hopeful that Neverland London will expand to two more sites in the capital and if the opinions of those there on Wednesday night are anything to go by that expansion will be well received.
One punter, Kat Herbert, said: “Who needs a rooftop terrace when you can get the urban beach.
“Sensational atmosphere. I think I’ve found the new summer hangout spot.”
Groups can book pastel beach huts, for up to eight people (£40) or day party-beds for up to 25 people (£60).
This little slice of city paradise is open until October 3 and you can book tickets in advance at http://neverlandlondon.com/ or just turn up on the day.
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